The project kicked off a discovery session, roadmapping the requirements and defining the scope. The strategy team reviewed the analytics on the existing site to evaluate where and why users were dropping off.

Working closely with the client and a strategist we conceptualised, developed and distilled a modern amalgamation of commerce and content, developing a platform that features the beautiful products and the brands, the designers and stories in their world.

Wireframes ensured alignment on content and functionality, along with InVision prototypes for testing, validation, and feedback. The product matrix was complex and varied, meaning multiple iterations of the product page were required.