Camilla & Marc
Invigorating an online experience for an iconic Australian fashion brand.
About
Renowned for their statement making simplicity, Camilla and Marc has long been loved in Australia for its unique wardrobe pieces. Founded by a brother, sister duo, the range focusses on dynamic, masculine cuts clad in premium fabrics.
Client
Camilla & Marc
Type
Digital
Location
Sydney, Australia
Year
2020
Studio
WeAreDigital.
Credits
Diana Marcela (Designer)
A four week design sprint kicked off an audit of the existing site, recommendations to improve overall user experience and stylistic direction.
Image proportion were fundamental to the look of the site, showcasing textures and products at an optimal size. A highly refined type system was developed to complement imagery, with occasional supergraphic type treatments.
The site pushed the boundaries of best practise ecommerce paired with a brutalist design lens, replicating their premium instore service.
Outcome