Farm to Fork
Reinvigorating the online presence for an Australian top-tier cooking show.
About
Farm to Fork sets out to educate and inspire visiting local producers and making comfort food of the earth. The second season called for a reimagination of their existing brand, raising the profile and giving the show a strong presence.
Client
Farm to Fork
Type
Branding, Digital, Social
Location
Victoria, Australia
Year
2021
Studio
Freelance
The brief was to give it the same level of personality found in Ugly Delicious, but with a wholesome twist.
The visual direction pays homage to robust and beautiful typography typically found on farm signs, along a classical and delicate layout, an earthy palette and pastel treatment of imagery. The brand language is simple and honest, colloquial and humble. The brand displays a level of contrast that balances with the warmth of the footage.
The identity was applied to onscreen graphics, a pitch deck, a social strategy and other assets, along with a new look for the website.
Outcome
