LOWF Apparel
Breaking bread with a bold identity for a new street wear label.
About
The good people of LOWF• set out to do one thing; build community through friends, events and apparel, amongst the fashionable and the creative. Their aim is to remove the elitist stigmas associated with elevated street fashion, by creating sustainably produced garments in top-tier quality but with an accessible price point.
Client
LOWF Apparel
Type
Branding, Digital
Location
Melbourne, Australia
Year
2020
Studio
Freelance
Extensive research and discovery informed the visual direction. The brand needed to feel elevated but not too high end. A collaborative approach saw an alignment towards a sophisticated, simple and approachable Swiss-style visual language. LOWF• messaging is aspirational but direct, with photography that is journalistic in nature and warm in tone, paired with a type system is understated and no non-sense.
Outcome